Guides

The things nobody explains properly.

Hosting, domains, content systems, email. You are expected to already know what these are before anyone will quote you. Here they are in plain English, including when the honest answer is that you do not need the thing.

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What web hosting is, without the jargon

Web hosting is space on a computer that stays switched on all the time, connected to the internet, holding the files that make up your website. You rent that space …

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What a domain name is, and who should own it

A domain name is the address people type to reach your website — imdgfx.com, for instance. You do not buy it outright; you register it for a year at a time and keep…

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What a CMS does, and when you need one

A CMS — content management system — is an admin area behind your website where you log in and change the words, swap photos, add pages or publish posts, without tou…

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Business email, and why the address matters

A business email address uses your own domain — hello@yourbusiness.com — rather than a free provider like Gmail or Yahoo. It looks established, it proves the domain…

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While you are here

Two more worth a look.

How fast our sites are

Measured load times for the sites we have built, with the method and the date, so you can check it yourself.

See the numbers

Us versus doing it yourself

Wix, Squarespace, GoDaddy or us — what each actually costs over three years, and who owns the site at the end.

Compare

Plain answers

Questions about the basics

Plain-English guides →

How long does a website take?

It depends mostly on you, not on us: the clock really starts when we have your text, photos, prices and hours. We put a target date in writing once that material is in hand. Late material moves the date, which is why we do not advertise a fixed turnaround we cannot control.

What do you need from me to start?

Your text, photos, logo, prices and opening hours, and a clear idea of what the site is for. If some of that does not exist yet, say so — it is a normal starting point and we can work out what is actually needed.

How many changes do I get?

Two rounds of changes to the design are included. Beyond that, or for new pages and features that were not in the original scope, we quote before doing the work.

What if I do not have photos?

Tell us early. Photography changes what a site should look like, and a design built around photos you do not have is a design that will disappoint you. There are ways around it, and we would rather plan for that at the start than paper over it at the end.

Do I get a contract?

Yes. Every project gets a written agreement setting out the scope, the price, any repeating charge and the terms, plus a release form. You can read it and accept it online; we do not start work on a handshake.

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